Twitter has launched its revamped subscription service that allows anyone to pay for a verification badge.
An update to the platform’s iOS app launched on Saturday, reveals that the new-look Twitter Blue is now live, with the checkmark on your account listed among the perks of paying $7.99 a month.
It’s available in the UK, US, Canada, Australia, and New Zealand with the update saying the service will provide: “Power to the people: Your account will get a blue checkmark, just like the celebrities, companies, and politicians you already follow.”
Other features promised to be “coming soon” include half the number of adverts, the ability to post longer videos and priority ranking for content posted on the platform.
The blue tick verification system was previously designed to help users identify authentic, influential users on the platform such as government figures, sportsmen and women, journalists and brands.
But Twitter’s new owner, Elon Musk, seems to be looking to diversify the company’s revenue streams after his $44bn take over.
The launch of the new feature comes just a day after the social network began laying off thousands of its staff around the world,
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Staff who face losing their jobs in the UK were given three days to nominate a representative for a formal consultation about their employment.
Workers in the UK have been told the company plans to inform and consult employee representatives ahead of potential redundancies, as required by employment law.
