Internet star KSI said he is “deeply sorry for any pain or suffering” he caused, as he apologised again for his use of a racial slur in an online video.
The 29-year-old, who is also known as a boxer, rapper and founder of Prime energy drinks, first apologised on Monday after using the derogatory word in a Countdown-themed Sidemen video.
The since-removed video saw the team tasked with having to form the longest possible word from nine letters – and KSI gave “P***” as his attempt. The other players were seen laughing afterwards.
Having initially said he was “taking a break” from social media, on Wednesday he appeared in a video posted on the Fred Talks Fighting YouTube account.
“I want to express my heartfelt regret for what I said and I want you to know that I am genuinely ashamed and deeply sorry for any pain or suffering I have caused,” he said, reading from a pre-written statement.
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“I realise that my words have consequences and as a public figure [I have] a responsibility to use my platform for good rather than perpetuating discrimination – and this week I have failed to do this.
“Privately I have taken the time to engage in very early conversations with some people from South Asian communities and will continue to do so in the coming weeks and months ahead.
“I will continue to educate myself on the rich history and culture of South [Asia] and the struggles faced by its people. I am committed to doing better, being a better ally and using my platform to uplift marginalised voices.”
The YouTube star was also seen visiting the Al-Hikam Institute in Bradford on the 13th day of Ramadan.
A video posted on social media shows KSI in dark clothing listening to members of the mosque discussing his use of the slur.
