According to Yuga Labs, creators of the Bored Ape Yacht Club (BAYC), the team has partnered with the popular Japanese fashion brand A Bathing Ape, commonly known as Bape. They plan to unveil a new “irreverent collection” together at Apefest in Hong Kong this November.
BAYC Partners With Fashion Brand Bape
The Bored Ape Yacht Club is teaming up with streetwear company Bape for a new collection, Yuga Labs announced. Founded in 1993 by Nigo (Tomoaki Nagao) in Ura-Harajuku, Bape is a renowned Japanese fashion brand. The company operates 19 stores globally, offering men’s, women’s and children’s lifestyle and streetwear.
“Together, the two brands have reimagined iconic designs from Bape’s deep archives and usher in a return to the golden age of streetwear collecting,” Yuga Labs said on September 25. “With one foot in Bape’s Ura-Harajuku roots and the other in the BAYC swamp, this collection offers Bape heads and BAYC members exclusive access to apparel and accessories that reflect their shared appreciation for laid back opulence and irreverence.”
The recent news about BAYC and Bape comes after a notable decrease in the value of BAYC non-fungible token (NFT) assets this year. BAYC NFT floor prices have plummeted, and weekly sales volumes have consistently decreased. This isn’t BAYC’s first partnership with a prominent streetwear brand; they teamed up with Adidas in 2021 and also worked with music-focused magazine Rolling Stone on an exclusive cover design.
“As Fashion goes hand-in-hand with Web3, particularly in the current times, where the two have the power to impact each other almost instantaneously, we are thrilled to present this groundbreaking collaboration with Yuga Labs,” Thomas Hui, chief operating officer at Bape said.
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