Typhoo Tea has been bought out of administration for £10.2m.
Less than a week after administrators were appointed a buyer confirmed plans to purchase the 121-year-old business.
Consumer goods wholesaler Supreme has announced it is to be the new owner.
There will be no disruption to supply during the acquisition process, Supreme said.
The brand has been under financial pressure in recent years due to slowing sales and rising debt. A break-in at Typhoo’s former Merseyside factory in 2023 made the site “inaccessible” and caused “excessive damage”.
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Supply chain problems and cash flow difficulties had beset the business, its administrators Kroll said.
Changing tastes are likely to be behind the lower sales. Younger people are moving away from black tea and competition from coffee and soft drinks has further helped stall sales, according to research firm Mintel.
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