The fact that you are reading this speaks to the success of Russian propaganda.
Its claim of a massive air strike killing 600 Ukrainian soldiers in Kramatorsk is almost certainly a grotesque untruth.
But for Russia it matters not. As a work of misinformation, it’s out there and will work its way through social media and mainstream news sites.
Ukraine war latest: Russia claims it killed 600 troops in ‘revenge’ rocket attack
If people do believe it, so much the better – but it’s not really the point. As long you doubt everything everyone says, it’s a victory for the propagandists.
You are assailed by information and don’t know what’s true.
1. In this instance, it’s quite easy to debunk. Images of the site itself show a place of very limited destruction.
Ukraine war: Dismissed by Kyiv as a cynical ploy, Putin’s ceasefire is useful at home for a different reason
Ukraine war: Why is Bakhmut so important to Russia and a ‘thorn in the side of Putin’?
Vladimir Putin ‘needs to return to reality’ as Russia shells dozens of towns on day he said he was ‘ready’ for Ukraine talks
2. Kramatorsk is easy to get to – so reality can be verified.
3. The claim is not consistent with Ukrainian military practice. Six hundred troops don’t bunk up in artillery range, they disperse.
4. It’s been emphatically denied by the Ukrainians.
Ukrainian Joint Forces spokesperson Serhii Cherevatyi said: “The Russian information is not true.
“Russian army attacked Kramatorsk with seven missiles at 23.30 yesterday. But it did not have any impact on the Ukrainian army.”
Click to subscribe to the Sky News Daily wherever you get your podcasts
The information, though, also has a market inside Russia.
The regime is desperate for a victory, especially after the huge loss of troops in Makiivka on New Year’s Eve.
The claim of a revenge attack then will be packaged for domestic consumption on TV news bulletins, where a substantial chunk of the population will digest it unquestioningly.
But there is something else in it.
Moscow sees its force as one of the greatest armies in the world, so surely making up victories – even of clear propaganda design – does smack of desperation.
