The Premier League has banned clubs from having gambling sponsorship on the front of their match-day shirts.
There are eight current Premier League clubs with gambling companies as shirt-front sponsors, with an estimated value of £60m each year.
• Bournemouth – Dafabet (online bookmaker)
• Brentford – Hollywoodbets (online gambling firm)
• Everton – Stake (online crypto casino and sports betting platform)
• Fulham – W88 (betting firm)
• Leeds – SBOTOP (sports betting firm)
• Newcastle – Fun88 (online sportsbook and casino)
• Southampton – Sportsbet (online gambling company)
• West Ham – Betway (online gambling firm)
Gambling sponsorship will be axed at the end of the 2025/26 season, the league said in a statement.
Until then existing – and new – shirt-front gambling sponsorship contracts will be allowed.
Clubs will continue to be able to feature gambling brands in other areas, including shirt-sleeves and LED advertising.
Culture Secretary Lucy Frazer tweeted: “While the vast majority of adults enjoy gambling without harm, we can’t ignore the fact footballers are massive role models to kids.
“Our upcoming Gambling White Paper will upgrade punter protections & do more to protect those at risk of addiction.”
Thursday’s announcement follows an extensive consultation involving the league, its clubs and the Department for Culture, Media and Sport.
The move forms part of the government’s ongoing review of current gambling legislation.
The Premier League said it is also working with other sports on the development of a new code for responsible gambling sponsorship.
