An advert by Crown Paints may be investigated after receiving complaints saying it is “derogatory” and “offensive”.
An Advertising Standards Agency (ASA) spokesman said it had received 150 complaints about the advert, which they are “currently assessing to determine if there is a potential problem under our rules and, if so, whether there are grounds for further action”.
The advert tells the story of Hannah and Dave, who met at an illegal rave, and are now expecting their first child together.
The complaints are mainly focused on whether the content in the ad is appropriate to be shown on TV.
Lyrics from the advert’s jingle include: “Now a baby’s coming and they don’t know what it is.
“Hannah’s hoping for a girl, Dave’s just hoping that it’s his.
“They’re happy that their spare room’s no longer grey because there’s a baby on the way.”
Comedian Jenny Eclair tweeted: “Hey Crown Paints get that offensive baby ad off air – what were you thinking!? What on earth possessed you?”
One viewer took to Twitter and said: “Totally derogatory of women, questioning her fidelity.
“Take it off because it won’t sell much paint.”
Crown Paints has apologised for any offence caused by the advert, but said it was ‘humorous’.
“This ad is one in a series that is intended to celebrate special moments in life in a humorous way.
“The characters of Hannah and Dave are shown to be in a happy relationship and preparing for their new arrival.
“There are no negative connotations intended from any of the lyrics and whilst the ad has been broadly well received, we recognise that people have differing tastes in humour.
“We apologise if any of the lines have caused offence.”
